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Case study: Mediline GROUP
"Integratables embarked on a transformative shift that pushed us far beyond our comfort zone."
Mediline began as a small care provider with big ambitions. From the outset, we worked with them to create a clear, distinctive employer brand in a sector facing intense recruitment and retention challenges.
By uncovering what truly motivated their carers, we helped shape a powerful Employer Value Proposition centred on purpose rather than pay. The Everyday Heroes brand positioned Mediline as an organisation that genuinely valued its people, celebrating the emotional commitment of care work while standing out in a crowded market.
As the business grew, the brand evolved with it. We aligned recruitment, culture, and communications around a single, consistent message, supporting rapid scale and strengthening Mediline’s reputation across the Midlands and North. What started as a small team grew into a workforce of over 1,200 carers, underpinned by a strong, values-led brand.
The result was not only sustained growth, but a business with clear identity, loyal people, and long-term value – successfully positioned for and completing a sale.
Testimonial
"Embracing digital channels, social media, and content marketing, we built a strong foundation on our core beliefs and values drawn from observed behaviours. The unity and connection we fostered were profound, attracting carers who genuinely wanted to join Mediline. Our competitors consistently lagged five years behind, and our expertise led to invitations from UKHCA to participate in strategy meetings shaping the industry's future; we were, in their words, a benchmark organisation."
Michael Baines
Group Managing Director