Case study: INFOBOSS

Infoboss is a data management software provider helping organisations get their data foundations in order ahead of AI adoption. As the business evolved, Infoboss needed a clear brand, compelling narrative, and consistent communications to engage two critical audiences: IT professionals as integration partners, and end users responsible for data quality, governance, and compliance.

We developed a strong brand identity and positioning that clearly articulated their value in an increasingly complex data landscape. The objective was twofold: to educate the market on the importance of robust data foundations, and to enable IT consultancies and professionals to confidently integrate Infoboss into their own product portfolios as a recurring revenue stream.

We created a structured content and communications strategy spanning thought leadership, partner-focused messaging, and client education. This included clear explanations of data quality, compliance, and readiness for AI, delivered through multi-channel prospect and client communications. By simplifying complex topics and aligning them to real-world business risks and opportunities, we helped Infoboss build credibility and trust with both technical and non-technical audiences.

The result is a coherent, scalable brand and communications platform that supports partner recruitment, strengthens client relationships, and positions Infoboss as an essential foundation layer for organisations preparing for AI-driven transformation.