Case study: Ecopro Cork

ECOPROCORK® is an innovative, eco-friendly cork-based insulation and rendering system designed to reduce mould, improve thermal performance, and lower energy consumption. As a new business entering a competitive and often sceptical construction market, they needed more than marketing support. They required a clear commercial strategy, strong positioning, and a scalable platform for growth.

From the outset, we worked alongside ECOPROCORK® on business planning and marketing strategy, defining their proposition within the sustainability and retrofit space. The challenge was to articulate the technical benefits of a cork-based system in a way that resonated with homeowners, landlords, and trade professionals, while building credibility in a sector driven by regulation, performance, and trust.

We developed a strong brand identity and messaging framework centred on health, energy efficiency, and long-term property protection. Alongside this, we supported the creation of a dedicated training academy, designed to educate installers and ensure consistent application standards. This not only strengthened quality control but created a scalable growth model through accredited partners.

Ongoing marketing and business development activity has included website development with e-commerce functionality, content creation, sector-specific communications, and targeted outreach to grow awareness and drive demand. By aligning brand, education, and commercial strategy, ECOPROCORK® has built momentum in a market increasingly focused on sustainability and building performance.

The result is a business with strong foundations, clear differentiation, and ambitious growth plans. With a scalable training infrastructure and consistent market presence, ECOPROCORK® continues to go from strength to strength as demand for sustainable building solutions accelerates.